Felicia is the girl who has worked in New York, launched her own jewelry brand Nomi Design, and has now become a certified stylist through Style Academy. After completing the course, she moved back to Manhattan, where she worked on her jewelry line and her boyfriend’s clothing brand, Grand Le Mar. Today, she is a part of The Rose Room!
How did your interest in styling start?
I have always had an interest in styling, but most of all in clothing. It has been an interest of mine since I was little.
Why did you apply to The Rose Room Academy?
I have wanted to work with clothes and styling since my childhood. Before, I worked in the restaurant industry and felt that I wanted to break into the fashion industry in some way. During the pandemic, many companies were not hiring, so I had to find another way in. That’s when I found Style Academy, and I immediately thought – this is where I want to apply.
You have worked with us at Rosenrummet as a Personal Shopper, would you like to share a bit about that?
I completed my training remotely in New York, where I worked with my boyfriend and his clothing company. Since Yasmine (Coordinator at Style Academy) had also lived there, we had some contact during that time. I mentioned that I was available all summer and would be happy to help with personal shopping. Coincidentally, help was needed, and everything happened very quickly.
The next day, I was invited to come in and observe how the stylists work. I shadowed Nina (one of the stylists) from start to finish. Shortly after, I took my first client, and since then, I have been working at Rosenrummet. I’ve done a bit of everything, taking on clients and assisting.
What did you learn from your first client that you carried over to the next?
It’s important to be attentive to all the little details that the customer mentions, such as ‘I’m looking for a dress with thin straps’ or ‘I don’t want a V-neck.’ I find that such details can easily be overlooked during the interview. You have to be observant of the small things the customer is actually looking for or doesn’t want at all. This way, you won’t find yourself in the fitting room realizing, ‘She wanted thin straps, and I only have long-sleeved dresses.
What do you think has been the most enjoyable aspect of working at Rosenrummet?
The most enjoyable part has been experiencing what it’s like to work as a stylist in the industry. It’s very gratifying that you quickly get feedback on whether you’ve done a good job or not. By that, I mean if you have a customer in the fitting room who actually makes a purchase. If nothing else, it’s very satisfying to hear that the customer puts on an item they would never have chosen themselves but feels comfortable and beautiful in it. Then they express gratitude for finding something they could never have discovered on their own.
In addition to working as a personal shopper, you get to work with clothes and get to know all the brands. This is enjoyable whether you continue as a stylist or for your own pleasure.
How was it to select items at NK?
Very luxurious! I haven’t worked as a stylist in any other capacity than as a personal shopper at NK, but I can imagine it’s almost a bit spoiled. All the brands are gathered in one place, and you can simply go and point to what you want to pick. This is different from working as a stylist for a photoshoot, where you need to contact different companies and pick from various stores. You skip that pre-work, as you only go up to a department. It feels both luxurious and indulgent that I got the opportunity to jump into it right away
You also get to discover a lot of new brands. It’s like an intensive course on what they have to offer, prices, fit, and much more.
