About Us

Knowledge is key

At The Rose Room, we take pride in offering top-notch hybrid courses in Personal Styling and Fashion Styling, designed to empower individuals like you with the knowledge and skills needed to excel in the dynamic fashion industry. Our vision is to provide an inclusive fashion and lifestyle platform offering the opportunity to learn and develop your knowledge of fashion and styling. We haven’t launched all of our features yet, so stay tuned for more!

Fashion with
Scandinavian roots

Over the past 10 years, we have built our customers’ wardrobes through our Personal Shopping department. We have shopped, cleaned wardrobes, educated and inspired, and built wardrobes based on our customers’ personal style.

We have met thousands of customers, all with their own personal style, body shape, color and preferences. Most stylists have worked with us over the years, and since the start we have also trained hundreds of stylists. With all the experience and knowledge we have built up over the years, we now want to share our knowledge with you!

Inspiration from
years of experience

Lisa Rogalin is the founder and CEO of The Rose Room, who has been in charge of the Personal Shopping department at Sweden’s largest department store as well as the stylist training-courses. With many years of experience in the industry, Lisa is today one of Sweden’s leading entrepreneurs in fashion and style. Her knowledge, confidence in style and excellent service skills has led to mentions and guest visits in magazines and TV-shows for many years.

For us at The Rose Room, styling is about much more than just suggesting thoughtful clothing choices, it’s about understanding style, shape, colors in order to elevate personal style.