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  • Spotlights
    by The Rose Room, February 11, 2025

    The Association of Swedish Fashion Brand

    The Association of Swedish Fashion Brand, ASFB

     

    The Rose Room Academy has established a partnership with ASFB, an esteemed organization known for annually orchestrating Stockholm Fashion Week, among other significant events.

     
    The Association of Swedish Fashion Brands is a members owned trade association that strives to promote the growth of Swedish fashion through projects like Stockholm Fashion Week, Swedish Threads, and more. 

    For Swedish Fashion

    The Association of Swedish Fashion Brands (ASFB) is a vital institution in Sweden’s fashion landscape, acting as a hub for Swedish fashion brands. It serves as a platform for designers, manufacturers, and other industry professionals to collaborate and promote Swedish fashion both domestically and internationally. ASFB works to strengthen the Swedish fashion industry through advocacy, networking, and various initiatives, ensuring that Swedish fashion maintains a prominent place in the global market.

    Beyond organizing Stockholm Fashion Week, ASFB plays a critical role in facilitating business development, sustainability efforts, and innovation within the fashion sector. It supports emerging talent and encourages sustainable practices, contributing to the growth of a more ethical and progressive fashion industry. By connecting brands with key international markets, ASFB helps elevate Sweden’s influence on global fashion trend


    The ASFB is an industry association owned and governed by it’s members, the Swedish fashion brands. Founded in 2009 by major Swedish fashion houses, with the expressed desire, for a commitment to the regrowth of Swedish fashion.

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