Spotlights

by The Rose Room, March 19, 2025

Lisa Meets Betty Halbreich

A Lesson in Style and Confidance: Lisa Meets Betty Halbreich in New York

Lisa had always admired women who understood the power of personal style—not just in the way they dressed, but in the way they carried themselves. Few embodied that philosophy better than Betty Halbreich, the iconic personal shopper of Bergdorf Goodman. When Lisa had the opportunity to meet her in New York, she knew she was about to gain insights that extended far beyond fashion.

Stepping into an Icon’s World!

Walking into Bergdorf Goodman felt like stepping into a different era—one where elegance reigned, and personal style was cultivated with care. Betty Halbreich had spent over four decades in these halls, dressing women from all walks of life with a signature blend of honesty and impeccable taste.

Lisa had read I’ll Drink to That, Halbreich’s memoir, and knew of her reputation for sharp instincts and a deep understanding of style. When they finally met, it was immediately clear that Halbreich’s approach to fashion was about more than just clothes—it was about self-awareness, confidence, and knowing what truly works for an individual.

Beyond Trends – Findning Authenticity

Unlike stylists who focus on seasonal trends, Halbreich’s philosophy emphasized timelessness and personal identity. She believed that great style wasn’t about following fashion but about understanding oneself and making intentional choices. Lisa watched as carefully selected garments were presented—classic, well-tailored, and effortlessly elegant. Each piece reflected a belief in quality over excess, in dressing with purpose rather than for spectacle.

A Lesson in Confidence

As their conversation continued, Lisa realized she wasn’t just receiving styling advice—she was learning about the power of clarity and decision-making in personal presentation. Halbreich’s expertise lay in helping clients refine their wardrobes to reflect who they truly were, rather than who they thought they should be.

Before leaving, Lisa reflected on what she had gained from the experience. She had come in expecting to discuss fashion, but she left with a deeper understanding of self-assurance and the importance of dressing for oneself. The meeting wasn’t just about finding the right clothes—it was about embracing confidence, authenticity, and the idea that great style is ultimately a reflection of inner certainty.

Lisa Rogalin with late Betty Halbreich

Lisa Shines at the UN Fashion Show

Fashion for a Better Future: Sustainability at the UN

It was a day of meaningful engagement and style when Lisa participated in a special event at the United Nations, organized to highlight the intersection of fashion and global initiatives. This year, the focus was on sustainability and social responsibility, with discussions and showcases emphasizing the industry’s role in shaping a better future.

Fashion with Purpose

The UN event was not just about aesthetics and design but also a powerful statement on how the fashion industry can be a driving force for positive change. The gathering featured speakers, presentations, and showcases from designers committed to sustainable production methods, proving that fashion can be both beautiful and responsible.

Lisa took part in a presentation alongside Tamara, contributing to discussions on the role of fashion in sustainability. Her presence underscored the message that fashion is more than just trends—it is an industry with the potential to inspire change and promote ethical practices.

The Role of the Michael Douglas Foundation

The Michael Douglas Foundation, known for its work in peace and sustainable development, was one of the key supporters behind the event. By backing initiatives like this, the foundation reinforces its commitment to a world where the fashion industry takes greater responsibility for the environment and human rights.

Reflecting on the experience, Lisa shared her appreciation for being involved. “Being part of an event like this is not just inspiring, but it’s also an opportunity to highlight critical issues. Fashion has the power to influence, and I hope this event encourages positive change,” she said after the event.

A Future for Sustainable Fashion

The UN event marked another step toward a more sustainable and ethically conscious fashion industry. With passionate individuals like Lisa and organizations such as the Michael Douglas Foundation driving the cause forward, the future looks promising for a fashion industry that not only inspires but also contributes to meaningful global progress.

The Rose Room & STHLMNYC

The Rose Room Goes Global with STHLMNYC

We are thrilled to announce that The Rose Room has entered into a dynamic partnership with the esteemed communication agency, STHLMNYC. With a significant presence in both Stockholm and New York City, STHLMNYC is a boutique agency renowned for its ability to foster meaningful relationships and build bridges between brands across the Atlantic. This collaboration marks a pivotal step for The Rose Room as we seek to strengthen our global presence and create even greater connections with our audience around the world.

STHLMNYC is built on the philosophy that successful communication stems from understanding and connecting with people. Their team is deeply committed to a personalized approach, which empowers them to craft strategies that resonate with brands’ unique identities. Their mission is to help clients not only showcase their brilliance but also position themselves in a way that drives results—whether through media outlets, digital platforms, or social media engagement. With an impressive portfolio of clients, including industry leaders like Kosta Boda, Burkindy, and Björk, STHLMNYC brings decades of experience and creativity to every project they undertake.

For The Rose Room, this collaboration is a significant leap forward in our goal to enhance our global presence. We are excited about the opportunity to work closely with STHLMNYC’s experts to elevate our brand through customized messaging, innovative campaigns, and strategic partnerships. This partnership is not just about expanding our reach; it’s about creating long-lasting connections with our target audience and exploring new opportunities to amplify our impact both locally and internationally.

One of the most exciting aspects of working with STHLMNYC is their data-driven approach to communication. By utilizing analytics, audience insights, and omnichannel strategies, we can ensure that every piece of content we share is not only compelling but also optimized for maximum impact. Through this collaboration, The Rose Room will be able to launch highly effective PR campaigns that engage our community in new and exciting ways. From media pitching to influencer partnerships and event management, STHLMNYC’s comprehensive approach will allow us to make our mark in both traditional and digital spaces.

The synergy between The Rose Room and STHLMNYC promises to push the boundaries of fashion, style, and culture, bringing these conversations to the forefront in a meaningful way. Together, we will continue to challenge industry norms, raise awareness on important issues, and inspire others through creativity and innovation. As we look ahead, we are confident that this collaboration will open doors to even more exciting projects, initiatives, and opportunities that will shape the future of fashion and communication.

We look forward to working hand-in-hand with STHLMNYC as we embark on this exciting new chapter in The Rose Room’s journey. Stay tuned for what’s to come as we continue to grow, inspire, and make a lasting impact on the world stag

Lisa meets Patricia Field

Lisa’s Encounter with Patricia Field: A Meeting with a Fashion Visionary

For Lisa, fashion has always been more than clothing—it’s a language, a form of storytelling, a way to shape identity. When she had the chance to meet Patricia Field, the legendary stylist behind Sex and the City and The Devil Wears Prada, it was more than just an encounter; it was a masterclass in creative vision.

A Legacy in Fashion

Patricia Field is not just a stylist—she is a cultural icon. Her work has defined eras, shaping how audiences perceive fashion in film and television. Lisa, an aspiring stylist herself, had long admired Field’s fearless approach to style, where bold choices and unexpected combinations turn outfits into statements.

As she walked into the New York boutique where their meeting was set, Lisa felt the weight of the moment. Field, known for her signature red hair and effortlessly cool demeanor, greeted her with the same energy that has fueled decades of fashion innovation.

A Conversation about Creativity

Sitting across from Field, Lisa quickly realized that this was not going to be a standard industry conversation about trends and techniques. Instead, Field spoke about intuition in styling, about trusting one’s instincts rather than following the rules.

“The best stylists don’t dress people, they create characters,” Field said. “You have to think beyond what’s fashionable and tap into what’s authentic.”.

Lisa listened intently as Field shared stories about working with Sarah Jessica Parker, how the iconic tutu from Sex and the City was found in a $5 bin, and why embracing individuality is more important than ever in an industry obsessed with uniformity.

Lessons from a Legend

As the conversation unfolded, Lisa felt a shift in her own perspective. She realized that styling wasn’t just about clothes—it was about storytelling, attitude, and self-expression. Field encouraged her to take risks, to see styling as a creative rebellion rather than a set of rules to follow.

Before leaving, Lisa asked one final question: “What advice would you give to someone trying to make it in fashion?”.

Field smiled. “Find your own language. And don’t be afraid to be loud about it.”.

Lisa walked away from the meeting not just inspired, but transformed. She now understood that styling wasn’t just about dressing people—it was about shaping identities, challenging norms, and, most importantly, telling a story that only she could tell.

Our founder Lisa Rogalin with legendary Patricia Field.

Columbia University

Lisa, the founder of The Rose Room, has been invited to deliver guest lectures at Columbia University Fashion Society. Through her expertise in fashion and styling, she has inspired students with a series of interactive workshops designed to challenge traditional perspectives and encourage innovation in the industry.

These workshops cover a range of topics, including style identities, color analysis, and the integration of Scandinavian sustainability in fashion. By combining theory with practical exercises, Lisa provides students with valuable insights into how fashion can be both aesthetically appealing and environmentally responsible. Her approach emphasizes the importance of understanding personal style while making ethical and sustainable choices within the industry.

“where design and responsibility
go hand in hand”

Lisa’s philosophy aligns with the growing movement towards sustainable fashion, where design and responsibility go hand in hand. Through her lectures, she highlights the role of conscious material selection, ethical production, and circular fashion principles, ensuring that students gain a deeper understanding of how sustainability can be seamlessly integrated into contemporary styling. By sharing case studies and real-world applications, she equips students with the tools to create fashion that is not only beautiful but also environmentally and socially responsible.

“It is incredible to see the enthusiasm of the students at Columbia University Fashion Society. Their curiosity and passion for fashion and sustainability demonstrate a bright future for the industry,” says Lisa. “Engaging with young creatives who are eager to explore new ways of thinking and designing is always inspiring.”.

Beyond the classroom, Lisa’s work extends into shaping global conversations about responsible fashion. The Rose Room continues to expand its reach, fostering a community of forward-thinking designers, stylists, and creatives who are committed to redefining industry norms. With a strong foundation in sustainability and style, Lisa has created a platform where creativity and conscious consumption go hand in hand. By fostering a global dialogue on responsible fashion, The Rose Room is empowering individuals to take action, ensuring that sustainability becomes a core element in the future of fashion.

Stockholm Fashion Week SS26

Sustainability as Standard: Be Part of Stockholm Fashion Week 2025: Your Path to a Sustainable Fashion Career

This summer, Stockholm Fashion Week is set to highlight sustainability and innovation in the fashion world. As designers embrace eco-conscious practices, there’s no better time to dive into the fashion industry—and our exclusive styling courses are the perfect way to start.

By enrolling in our courses, you’ll gain essential skills in sustainable fashion and styling while preparing for the future of the industry. Even better, completing our courses gives you the opportunity to land an internship at Stockholm Fashion Week 2025! This is your chance to gain hands-on experience, network with top designers, and be part of one of the most influential fashion events in the world.

If you’re passionate about fashion and sustainability, don’t miss this chance to shape your future. Sign up for our styling courses today and get ready to make an impact at Stockholm Fashion Week!

Join us: contact@theroseroom.com

The Evolution of Fashion in 2025

When talking about fashion, we must consider all the external factors, such as economic and social influences, as well as the general well-being of our society. Fashion is not just an art form of self-expression—it is everything around us. This is especially true for stylists who work across all styles, from gowns to streetwear. So, what are our predictions for the direction of the fashion industry in 2025? Here at The Rose Room, we explore the trends and movements shaping the future.

Sustainability as Standard:
Sustainability is no longer an option—it’s an expectation. In 2025, brands are moving beyond greenwashing and embracing circular fashion, regenerative materials, and transparent supply chains. Consumers demand accountability, and companies that fail to adapt risk being left behind.

The Evolution of Fashion in 2025:
The industry is shifting towards inclusivity, with a focus on diverse body types, gender-fluid fashion, and adaptive clothing. Fashion is no longer dictated by a select few but shaped by communities and individuals who bring authenticity and cultural representation to the forefront.

The Power of Individuality:
Personal style is becoming more important than trends.
In 2025, fashion is about self-expression rather than following seasonal collections. Consumers seek unique, meaningful pieces that reflect their identity, leading to a rise in custom, small-batch, and artisanal fashion

Fashion in 2025 is dynamic, responsible, and deeply personal. At The Rose Room, we embrace these changes by educating and inspiring the next generation of stylists and fashion professionals. As the industry evolves, one thing remains clear: fashion is not just about clothing—it’s about shaping the future.

The Association of Swedish Fashion Brand

The Association of Swedish Fashion Brand, ASFB

The Rose Room Academy has established a partnership with ASFB, an esteemed organization known for annually orchestrating Stockholm Fashion Week, among other significant events.

The Association of Swedish Fashion Brands is a members owned trade association that strives to promote the growth of Swedish fashion through projects like Stockholm Fashion Week, Swedish Threads, and more.

For Swedish Fashion

The Association of Swedish Fashion Brands (ASFB) is a vital institution in Sweden’s fashion landscape, acting as a hub for Swedish fashion brands. It serves as a platform for designers, manufacturers, and other industry professionals to collaborate and promote Swedish fashion both domestically and internationally. ASFB works to strengthen the Swedish fashion industry through advocacy, networking, and various initiatives, ensuring that Swedish fashion maintains a prominent place in the global market.

Beyond organizing Stockholm Fashion Week, ASFB plays a critical role in facilitating business development, sustainability efforts, and innovation within the fashion sector. It supports emerging talent and encourages sustainable practices, contributing to the growth of a more ethical and progressive fashion industry. By connecting brands with key international markets, ASFB helps elevate Sweden’s influence on global fashion trend

The ASFB is an industry association owned and governed by it’s members, the Swedish fashion brands. Founded in 2009 by major Swedish fashion houses, with the expressed desire, for a commitment to the regrowth of Swedish fashion.

Personal Styling Student

Last week The Rose Room Team had the opportunity to meet one of our Personal Styling Students Nora! We sat down with her for a short interview.

Who is Nora Paulsson?

My name is Nora Paulsson, I am 22 years old, and I currently live in Lund. Since the fall of 2024, I have been taking a course in Personal Styling at The Rose Room.

A Good Start!

My best tips for a successful start in the fashion industry would primarily be to build a strong network. Attend fashion events, go to trade shows, and connect with people in the industry. Practical experience is also crucial, so apply for internships at fashion houses or volunteer at fashion shows to gain insight into how the industry works.

I also believe it’s important to stay updated and continue learning. Take courses, participate in workshops, and delve into the development and history of fashion. Finally, be persistent. The fashion industry can be tough and highly competitive. Learn from your experiences and keep striving toward your goals.

I’VE Alwyas

Loved STYLING

How to reach your goals, by Nora:

I have always loved styling and known that I want to work in fashion. The course in Personal Styling at The Rose Room feels like a perfect step to develop my skills, and their workshops are both rewarding and incredibly fun. I love being able to test and challenge myself in a practical setting where I truly get a sense of how the job works in real life. As I continue my Fashion Studies in Lund, I will be able to combine everything I learn from the course with the theoretical knowledge, which will give me a broader skill set. Together, these experiences will provide me with the tools I need to move forward toward future jobs and internships in the fashion industry.

Follow Nora on Instagram: @norapaulsson

REACH Your

GOALS

We went to Paris Fashion Week

The Rose Room team has traveled to Paris Fashion Week togather with one of our Stylist program Students! We had the opportunity to ask her some inspiring questions — come along!

Let’s hear from Tilda Mellinger:

Attending Paris fashion Week feels like a dream and a significant milestone achieved. I am fully aware that it will require a great deal of effort and dedication, but that is the essence of fashion week.

I am thrilled to experience fashion week from the industry perspective and to be part of the authentic journey. I look forward to returning to New York enriched with new experiences and in-spirations, which I am confident I will gain!

How have the skills you gained in the course prepared you for this opportunity?

The skills I’ve gained so far I believe have helped me to calm my nerves, because I feel like I have more of an understanding of the industry and what it requires to be a stylist. I understand more about how to go about the job and what is fundamental to making the job as good and organized as possible. Learning these things in advance prepares me for how to do the best job I can but it has also taught me what could go wrong, but if that would happen I feel like the skills I’ve learned will make me preferred for that, if something would happen, which I really don’t hope!

Tildas Pro-Tip: Reach Out!

“Don’t hesitate to reach out to industry professionals, whether brands, individuals, or friends. Demonstrate your passion and readiness to contribute. Building connections is essential—it’s not about quantity but about taking the initiative. Showing genuine interest makes you stand out, and asking for help is perfectly acceptable; we all need support at times.”

Lisa Meets Betty Halbreich

A Lesson in Style and Confidance: Lisa Meets Betty Halbreich in New York

Stepping into an Icon’s World!

Beyond Trends – Findning Authenticity

A Lesson in Confidence

YOU MAY Also LIKE

Lisa Shines at the UN Fashion Show

The Rose Room & STHLMNYC

Lisa meets Patricia Field

Lisa Shines at the UN Fashion Show

Fashion for a Better Future: Sustainability at the UN

Fashion with Purpose

The Role of the Michael Douglas Foundation

A Future for Sustainable Fashion

YOU MAY Also LIKE