In 2018, Emma Glittmark graduated from The Rose Room and has since worked on various projects, including Swedish productions like TV4, Talang, artist galas, and TV productions, along with providing personal styling for artists like Wiktoria and Lisa Ajax. We had the opportunity to interview her about how she started her career and gather tips for those embarking on a similar journey.
A few years ago, Glittmark moved to Stockholm from Gothenburg and immediately started her course at The Rose Room. When she heard about the course, there was only one spot left, so there was no doubt.
“It was meant to be.”
Before the course, Glittmark had pursued a stylist-focused program in high school and then worked as a buyer. Style Academy provided her with a specialized education to work as a stylist.
“You learn how important the personal meeting is, that it’s actually an individual you’re going to be quite close to. You learn the humility to have towards customers,” Emma explains about the course.
She goes on to mention that all customers, of course, have different styles and tastes. She has encountered customers with a strong vision of the desired result and others with no specific thoughts. Glittmark believes it’s essential to remember that a customer may sometimes have certain insecurities. Therefore, styling can become highly personal and something that must be handled with care.
Preparations for music video recording
From recording with the artist Wiktoria and her song OMG
“Something that I carry with me a lot [from Style Academy] is the basic elements of color and form, and the different style types. Then you know that ‘it’s that kind of person, and they usually like this.’ You can analyze clients when you have the basic knowledge.”
After the course, Glittmark got the opportunity to assist a stylist who worked with everything from personal styling to magazine shoots. Getting a direct taste of everything related to the stylist profession is the most optimal way to build a network within the industry and learn as much as possible, she believes.
“I would recommend anyone to assist an established stylist who works with something you find interesting.”
After being a stylist assistant, Glittmark started her own company and began taking on her own jobs. Through her new network, she started working with an artist agency that needed help styling their artists. This involved wardrobe for shoots, red carpets, music videos, and much more.
“That’s when everything started to kick off, and I ran with it on my own.”
The most enjoyable thing, according to Glittmark, has been working with artists and the personal connection it entails.
“You create a relationship and a sense of security with each other; you notice that you get so much back when the person in question is satisfied or feels beautiful.”
Many of those a stylist works with can be very creative themselves, so Glittmark believes that good communication and maintaining distance from one’s styling are important. The client should feel comfortable expressing if they don’t like something.
“It’s personal when you’re a stylist because it’s something creative you do yourself, but I think it’s crucial not to take it personally if someone doesn’t like a dress or a color […] You have to experiment and try things out.”
Final result of the music video: Click here.
