The Story Behind The Rose Room

In the heart of Stockholm's bustling streets, amid the elegant boutiques and trendy cafes,

there emerged a visionary by the name of Lisa. With an inherent flair for style and a fervent desire to uplift others through fashion, Lisa embarked on a journey that would redefine the landscape of personal shopping.


It all began with a pivotal opportunity at NK, Stockholm’s esteemed department store. Recognizing Lisa’s exceptional talent, the management entrusted her with pioneering a groundbreaking venture – The Rose Room, a personalized shopping department unlike any other. Undaunted by the challenge, Lisa delved into her new role with boundless enthusiasm and a deep-seated passion for fashion.


Yet, she soon realized that to carve out success in this uncharted territory, mere passion wouldn’t suffice. It demanded an intricate understanding of styling nuances and an unwavering commitment to excellence.


Determined to excel, Lisa embarked on a relentless pursuit of knowledge, immersing herself in courses, books, and mentorship programs, leaving no stone unturned in her quest for mastery.


As The Rose Room took shape, Lisa faced the daunting task of ensuring unparalleled client satisfaction. With NK’s reputation for luxury at stake, she spared no effort in delivering personalized and unforgettable shopping experiences. From discerning the needs of each client to curating outfits that mirrored their unique style, Lisa went above and beyond to exceed expectations.


Her commitment extended beyond mere transactions; Lisa championed sustainability within the personal shopping realm. By offering wardrobe assessments, recommending tailoring adjustments, and educating clients on garment care, she fostered a culture of mindful consumption and longevity in wardrobe choices.



In 2016, Lisa’s vision expanded with the inception of The Style Academy, a platform offering education on personal styling. Since then, she has empowered individuals and collaborated with various fashion entities, from boutique establishments to international chains.


Now, in 2024, The Style Academy transcends borders with the launch of its international online course. Offering a blend of immersive learning and hands-on styling workshops in iconic cities like Stockholm and New York, The Rose Room Academy welcomes aspiring stylists from across the globe to embark on their journey of style discovery.

Welcome to The Rose Room Academy, where passion meets expertise, and dreams are transformed into reality.


Through perseverance and unwavering dedication, Lisa transformed The Rose Room into a beacon of excellence, garnering the admiration of clients and colleagues alike. Her journey epitomized the power of passion, perseverance, and lifelong learning, inspiring others to chase their dreams with unwavering determination.